R2 Umoya
A small campaign I worked on at MetropolitanRepublic. The brief was to communicate that Umoya (Airtime) was now available in any denomination, the lowest being R2. This is a huge sell to the township communities as people often buy small amounts of airtime as and when they need it.
Creative Director: Kate Jeffrey
Copywriter: Samantha Middleton
Designer: Carey Dowse
