Code Quest

Enter Ogilvy. This was one of the first projects I worked on when I join Ogilvy Jhb a few months back. Sam and I had an estimated week to pull this campus activation off. As we were both fairly new to the Cell C account it was quite a challenge to say the least (That and being knocked down by flu 1 day before deadline, blergh). In a nutshell, varsity students had to 3 hours to find 100 Photocodes hidden all around their campus. Photocodes were loaded with spot prizes and point values. The team to uncode and find the most won prizes (it’s not rocket science). We got to come up with a whole bunch of cool t-shirts and collateral which was pretty cool.

Creative Director: Rohan Reddy

Copywriter: Samantha Middleton

Art Director: Carey Dowse

Unused Concept
I have folders and folders of unused concepts. Ideas presented. Work canned. Thoughts sketched up. Designs forgotten, half executed, ditched. Yet I can’t trash them - one day, they’ll come in handy (Heaven forbid you do trash something - Murphy’s law you’ll need it the very next day). The hours poured into creating these overlooked pieces can never be replaced, and yet it’s what I love doing. Creating something from scratch, solving the problem, ridding the world of bad design even if it’s just for a brief millisecond.
Designed this piece as a welcome wall for Altech Auto Page during the 2010 World Cup (Hence the greetings in multiple languages). Sadly the project was put on hold :(

Unused Concept

I have folders and folders of unused concepts. Ideas presented. Work canned. Thoughts sketched up. Designs forgotten, half executed, ditched. Yet I can’t trash them - one day, they’ll come in handy (Heaven forbid you do trash something - Murphy’s law you’ll need it the very next day). The hours poured into creating these overlooked pieces can never be replaced, and yet it’s what I love doing. Creating something from scratch, solving the problem, ridding the world of bad design even if it’s just for a brief millisecond.

Designed this piece as a welcome wall for Altech Auto Page during the 2010 World Cup (Hence the greetings in multiple languages). Sadly the project was put on hold :(

Bring Ayoba Home
This was a retail extension of the MTN Ayoba campaign that we took across Q1. I usually design all my logos in Illustrator and this was my first stab at creating something a little more flamboyant and 3D-ish in Photoshop - what a mission! Think I need to brush up on my Photoshop skills substantially…

Executive Creative Director: Peter Khoury
Creative Director: Kate Jeffrey
Designer: Carey Dowse
Designer: Susan Aukema (Top notch Vuvuzela)
Copywriter: Samantha Middleton

Bring Ayoba Home

This was a retail extension of the MTN Ayoba campaign that we took across Q1. I usually design all my logos in Illustrator and this was my first stab at creating something a little more flamboyant and 3D-ish in Photoshop - what a mission! Think I need to brush up on my Photoshop skills substantially…

Executive Creative Director: Peter Khoury

Creative Director: Kate Jeffrey

Designer: Carey Dowse

Designer: Susan Aukema (Top notch Vuvuzela)

Copywriter: Samantha Middleton

Progress

Today was the first of many offline edits to come in my career. Words such as targa, tags, footage, mnemonics, titles, sequencing and grading have never really had to be used in my vocabulary before! I must’ve looked like a right fool when I asked the editor what the difference was between offline and online edits. Thankfully he was gracious enough to explain the whole procedure to me without even cracking a smile… I am now well and truly on my way to becoming an Art Director of the highest standard! With a Gold Loerie to my portfolio and a TV brief on my desk I am well chuffed with how this week has panned out.

R2 Umoya

A small campaign I worked on at MetropolitanRepublic. The brief was to communicate  that Umoya (Airtime) was now available in any denomination, the lowest being R2. This is a huge sell to the township communities as people often buy small amounts of airtime as and when they need it.

Creative Director: Kate Jeffrey
Copywriter: Samantha Middleton
Designer: Carey Dowse

Statistical Celebrations
A while ago I posted a bunch of photos on flickr that I had taken over the duration of the 2010 FIFA World Cup in South Africa. Never in my wildest dreams did I think so many people would view these photos as much as they did. To some the numbers might seem pretty lame, but I am absolutely blown away - I was literally on cloud nine for the rest of the week. I think I am officially addicted to flickr stats.
Click through to see some of the above mentioned pics.

Statistical Celebrations

A while ago I posted a bunch of photos on flickr that I had taken over the duration of the 2010 FIFA World Cup in South Africa. Never in my wildest dreams did I think so many people would view these photos as much as they did. To some the numbers might seem pretty lame, but I am absolutely blown away - I was literally on cloud nine for the rest of the week. I think I am officially addicted to flickr stats.

Click through to see some of the above mentioned pics.

hey! i noticed we have the same theme, how did you display the "noted elsewhere" area? i assume it is things you "like"...? — Asked by designdetox

I happened to stumble upon it the other day. If you go to your Customize page… go to Appearance, and then tick “Show Likes” - but by the looks of it you already figured it out :) Nice blog by the way.

Hi! I'm really enjoying your blog. Especially since I'm an aspiring design student too. Do you have an advice that you can give?

Also, how'd did you find me? I'm fairly new at this. — Asked by rewindreplayrelax-deactivated20

Hey! Thanks for the compliment. I found your blog through another reblog actually. Am always looking out for rad inspiration all over the place. So ja, just stumbled upon you really.

Where are you studying at the moment? And what year are you in?

Don’t know what advice to give you. I am currently working at Ogilvy Johannesburg - and the one lesson I’ve learn’t since I started here is to not let people look down on you because of your age. You are only as good as you think you are. Never stop “creating” - try (as much as possible) to absorb the world around you. And travel - there is so much out there to experience.

Hope that answers your question?

Ayoba!
Designed the Ayoba logo for MTN’s 2010 World Cup campaign whilst working at MetropolitanRepublic. The logo was later revised to have the South African flag in it.

Ayoba!

Designed the Ayoba logo for MTN’s 2010 World Cup campaign whilst working at MetropolitanRepublic. The logo was later revised to have the South African flag in it.

More Boatyard Finds
Took some cool “texture” pics the other day whilst walking around a boatyard. Click through to check out more.

More Boatyard Finds

Took some cool “texture” pics the other day whilst walking around a boatyard. Click through to check out more.